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Bad Words in Business (Virtual)

Ever worried about how your customers are interpreting what you say? Join us on Tuesday, February 16, 2021 for a virtual presentation on words that are damaging when speaking to clients.

with Rebecca Brizi, Management Consultant

What we say is not always what people hear. And a word changes its meaning from one conversation to the next.

This talk discusses three everyday words that are positive in most contexts, and yet damaging when speaking to clients. Attendees will learn what it means to understand customer context, three words to avoid in client conversations, and what to use instead.

I have run three bootstrapped businesses across multiple continents, and with almost no marketing budget, using the right words was my number one advantage. Plus growing up in a trilingual home, I pulled on all my experience of “lost in translation” to learn to speak my customers’ true, everyday, language.

1 – What does it mean to communicate in a customer context

2 – Three words not to use in business conversations

3 – How to find alternatives that are specific to your business

About Rebecca Brizi

Ask 12 Italian grandmothers for their tomato sauce recipe, and you will get thirteen different answers. They will all use tomatoes, olive oil, basil . . . but the quantities will vary, as will the one special ingredient everyone has.

Every business has to have loyal customers, dedicated employees, and business goals, but the specific recipe is unique to each entity.

Rebecca Brizi examines each business to discover what their special, unique recipe is, and builds a plan for all those separate ingredients to function well together, so the business owners can focus on what they do best: their craft.

Rebecca built her career managing the many moving ingredients of a software company, joining at the initial startup phase and moving the company through a major product change, to establishing a new office and subsidiary company in the United States. This office was generating more than 45% of the company’s business growth (by volume and value) within 3 years.

Since March 2017 Rebecca works freelance providing consulting, planning, and process creation for small and medium sized businesses who are establishing their market, pursuing new growth strategies, or simply have to get in control of their many moving ingredients.


February 16, 2021


7:00 pm - 8:30 pm




Virtual Event
Atlanta, GA 30308 United States

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