Join Stacey Ruth of Inside Out Marketing
There are 60,000 new websites launching every single day. The number of possible tactics is growing just as rapidly. Competition is fierce. Many organizations are doing the right things, but not realizing the results they would expect.
The answer isn’t more tactics. It is developing a conscious, emotional bond with customers and clients.
This connection transcends awareness, purchase, and loyalty. It is called “brand affinity” and it is available to every business, regardless of the market.
Using the 7 factors of brand affinity, Stacey shows how any business model can generate a tide of awareness and self-identification with the brand,
for radical growth with little additional investment.