Ever worried about how your customers are interpreting what you say? Join us on Tuesday, February 16, 2021 for a virtual presentation on words that are damaging when speaking to clients. with Rebecca Brizi, Management Consultant What we say is not always what people hear. And a word changes its meaning from one conversation to the next. This talk discusses three everyday words that are positive in most contexts, and yet damaging when speaking to clients. Attendees will learn what it means to understand customer context, three words to avoid in client conversations, and what to use instead. I have run three bootstrapped businesses across multiple continents, and with almost no marketing budget, using the right words was my number one advantage. Plus growing up in a trilingual home, I pulled on all my experience of "lost in translation" to learn to speak my customers' true, everyday, language. 1 - What does it mean to communicate in a customer context 2 - Three words not to use in business conversations 3 - How to find alternatives that are specific to your business About Rebecca Brizi Ask 12 Italian grandmothers for their tomato sauce recipe, and you will get thirteen different answers. They will all use tomatoes, olive oil, basil . . . but the quantities will vary, as will the one special ingredient everyone has. Every business has to have loyal customers, dedicated employees, and business goals, but the specific recipe is unique to each entity. Rebecca Brizi examines each business to discover what their special, unique recipe is, and builds a plan for all those separate ingredients to function well together, so the business owners can focus on what they do best: their craft. Rebecca built her career managing the many moving ingredients of a software company, joining at...

Read More

In 2020, AIWN introduced a series of guided conversations to help our members and guests learn how to take action to address racial inequality. In February, we will be joined by Dr. Tracey S. Fisher, author of Little Big Change: Understanding, Interrupting, and Reducing Systemic Inequity to talk about the complicated topic of systemic and structural inequity. How can individuals affect a larger system of racism and inequality? Dr. Fisher will help event participants untangle challenging terminology and understand purpose-driven ideas, researched and defined concepts, and concrete strategies that can help motivate personal and professional action. Participants will be vigorously encouraged to take a positive, personal journey toward helping to end systemic and structural inequity.  We encourage you to read Dr. Fisher's concise book prior to the conversation, so that we have basics covered and can jump right in to the deeper questions. About Dr. Tracey S. Fisher Thought-leader, intellectual, and social justice advocate, Dr. Tracey S. Fisher encourages audiences to engage in understanding the intersectionality of racism resistance, education, earned and unearned privilege, conscious and unconscious bias, as well as an awareness of the vast power that social constructs have on us all. Dr. Fisher’s new book, Little Big Change: Understanding, Interrupting and Reducing Systemic Inequity challenges readers to proactively work at chipping away at systemic racism - one person and one step at a time. Dr. Fisher takes a critical approach to exploring the ways in which people of different racial and ethnic backgrounds can consciously transform racial meanings and build transracial and ethnic solidarities within intersecting political, economic and socio-cultural environments. The reader is vigorously encouraged to take a positive, personal journey toward helping to end systemic racism. The book contains purpose-driven ideas, defined concepts, and concrete strategies to help motivate action. Dr. Tracey S. Fisher earned her Bachelor of Arts...

Read More