Virtual Marketing Roundtable Hosted by Erica Baity of Anologics and Whitney Parks of Parks Evolution AIWN is kicking off 2021 with one of the most popular topics among our membership - Marketing! Join us on Tuesday, January 19, 2021 for a virtual roundtable where you'll get a chance to hear from and ask questions of two marketing experts. Email Marketing vs. Marketing Automation . . . Which One is Right for Your Business? with Erica Baity of Anologics Does hearing the terms "Email Marketing" and "Marketing Automation" leave you feeling confused? Do you know how each one applies to your business? Both terms are often used interchangeably but mean different things to your business. During this roundtable, you'll learn the distinct meaning of the two, when to use one versus the other and the role both play in your overall marketing strategy. Plan this Month: Create Captivating Content with Whitney Parks of Parks Evolution What if there was a magic wand that you could wave to figure out all your marketing content? In any business, marketing is important. Your income often increases by following best marketing practices and strategies. The problem is there’s no fairy godmother who is going to show up with a magic wand to make it all happen. There are some pretty amazing tools you can use though. They aren’t exactly magic, but even better. Tools that make your marketing plan a lot easier to put in place. In this round table, you’ll learn how to Plan This Month! By using simple techniques, you can create a winning plan for any business, service, or product. In this presentation, you’ll uncover some of the basics of why marketing is important. And you’ll learn the benefits of creating a monthly social media strategy. We’ll talk about marketing channels and...

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