Ever worried about how your customers are interpreting what you say? Join us on Tuesday, February 16, 2021 for a virtual presentation on words that are damaging when speaking to clients. with Rebecca Brizi, Management Consultant What we say is not always what people hear. And a word changes its meaning from one conversation to the next. This talk discusses three everyday words that are positive in most contexts, and yet damaging when speaking to clients. Attendees will learn what it means to understand customer context, three words to avoid in client conversations, and what to use instead. I have run three bootstrapped businesses across multiple continents, and with almost no marketing budget, using the right words was my number one advantage. Plus growing up in a trilingual home, I pulled on all my experience of "lost in translation" to learn to speak my customers' true, everyday, language. 1 - What does it mean to communicate in a customer context 2 - Three words not to use in business conversations 3 - How to find alternatives that are specific to your business About Rebecca Brizi Ask 12 Italian grandmothers for their tomato sauce recipe, and you will get thirteen different answers. They will all use tomatoes, olive oil, basil . . . but the quantities will vary, as will the one special ingredient everyone has. Every business has to have loyal customers, dedicated employees, and business goals, but the specific recipe is unique to each entity. Rebecca Brizi examines each business to discover what their special, unique recipe is, and builds a plan for all those separate ingredients to function well together, so the business owners can focus on what they do best: their craft. Rebecca built her career managing the many moving ingredients of a software company, joining at...

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Join us for (virtual) coffee hour Miss chatting casually at AIWN meetings? Or want to get to know some new people? Join us for virtual coffee! We will keep the group small to make chatting a bit easier. Important Event Details This is an online event. In order to attend, you will need to: 1) Follow the "register" link to register on Eventbrite. The event is free, but we need your registration to send you the Zoom meeting link. 2) Once you have registered, you will get access to the "event page" with the link to the meeting. For security purposes, this content will not be visible to you until a couple days before the event. You will receive an email reminder from Eventbrite with the link to this page. In addition, On the day before the event, look out for a Zoom meeting link in your email inbox. For security reasons, we cannot post the link in the public event description. If you don't see an email, please check your junk or other email filters. We will send the email to whatever address you registered for the event with. 3) Attend! We encourage you to join via computer for best experience, although phones work too. We recommend keeping your video turned on, to better connect with the other attendees. Format and What to Expect This will be an informal meeting where you can chat with other professional women. You'll have a chance to introduce yourself and meet new people. We can't wait to see you there!

Virtual Marketing Roundtable Hosted by Erica Baity of Anologics and Whitney Parks of Parks Evolution AIWN is kicking off 2021 with one of the most popular topics among our membership - Marketing! Join us on Tuesday, January 19, 2021 for a virtual roundtable where you'll get a chance to hear from and ask questions of two marketing experts. Email Marketing vs. Marketing Automation . . . Which One is Right for Your Business? with Erica Baity of Anologics Does hearing the terms "Email Marketing" and "Marketing Automation" leave you feeling confused? Do you know how each one applies to your business? Both terms are often used interchangeably but mean different things to your business. During this roundtable, you'll learn the distinct meaning of the two, when to use one versus the other and the role both play in your overall marketing strategy. Plan this Month: Create Captivating Content with Whitney Parks of Parks Evolution What if there was a magic wand that you could wave to figure out all your marketing content? In any business, marketing is important. Your income often increases by following best marketing practices and strategies. The problem is there’s no fairy godmother who is going to show up with a magic wand to make it all happen. There are some pretty amazing tools you can use though. They aren’t exactly magic, but even better. Tools that make your marketing plan a lot easier to put in place. In this round table, you’ll learn how to Plan This Month! By using simple techniques, you can create a winning plan for any business, service, or product. In this presentation, you’ll uncover some of the basics of why marketing is important. And you’ll learn the benefits of creating a monthly social media strategy. We’ll talk about marketing channels and...

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